Women's History Month Honors Macchu Pisco CEO: Melanie Asher's Meditation on Her Mindful Distillation & Career ~ Interview with Ladies Who Lunch Conversations

Melanie da Trindade-Asher

CEO, Founder, Master Distiller, Macchu Pisco, 

Featured Guest: Ladies Who Lunch Conversations 

 

In retrospect, it’s rather cosmic that I met Melanie Asher at a “Star Chefs” food event in Brooklyn. There, I met a true “star” of the burgeoning cocktail culture,  who was in fact, a pioneer leading the way. I was writing for the Examiner then, covering the radical food and drink world in New York City. It was an exciting time. So many new possibilities. And opportunities…Then, as now, Melanie triumphs. Hence, I was over the moon that she agreed to be a special guest on my Ladies Who Lunch Conversations, to share her career journey (so far) and meditations on life.  Just in time for Women’s History Month, I honor Melanie and highlight her special contributions to our world. And I offer a delightful Pisco cocktail recipe to enjoy while you read ~ and watch the Conversation!

 

The Era of Ladies Who Lunch Percolated a Frothy Nexus of Food, Fashion, & Culture

The Intersection of fashion, food, and fame, illuminated by money, politics, media, and society could be found in no place other than Gotham.

The era of the “Ladies Who Lunch” (LWL) best percolated this frothy nexus, hitting its stride mid-century - from the late 1950s and 1960’s; enjoying its heyday throughout the 1970s and ‘80s. 

Some credit Women’s Wear Daily publisher John Fairchild for inventing the phrase, “Ladies Who Lunch.” Stephen Sondheim claims to have coined the moniker: his 1970 hit play Company and LWL ballad sung by Elaine Stritch was a backhanded salute to the grand dames. Not to be “out-lunched,” New York Magazine too claims to have introduced the phrase.