The location fit oh-so appropriately with The MacAllan brand’s dedication to quality craftsmanship. We were invited to Monday to celebrate Macallan’s new distillery - in Speyside, Scotland. There was a bit of confusion, er mystery, surrounding this announcement. One could’ve been forgiven for reading the invitation to suggest the venerable Scottish whiskey maker was opening a distillery in Brooklyn. Why not?
The event was top-tier/top-shelf from start to finish. Kudos to the entire MACALLAN team.
The event was a tribute to the past, present, and future of The Macallan. And as the evening unfolded, I came to understand the scope…
Walking in, I felt like I stepped through the looking glass. It was a speakeasy from a bygone era - or being in Brooklyn - everyone - especially the men - looked like everyday hipsters who inhabit this borough.
There was the piano player- right out of central casting and Tin Pan Alley
There were also lots of perfectly appointed cocktail culture accessories - from bar carts and crystal decanters and glasses to openers and more. Great decorating ideas for a home bar and speakeasy like I have.
The ambience was transporting. Plus, I was sipping a kind of whisky and ginger ale drink - refreshing but muscular. Plenty of food trays were passed. Loved the Scottish eggs.
The bar and bartenders were all in tune, too. Loved the Speyside Sazerac - concocted from The Macallan Sherry Oak 12, a spritz of Absinthe, Bitters, and a lemon twist garnish and mixed by Aaron.
The 1824 Bamboo (The Macallan Sherry Oak 12, Dry Oloroso Sherry, Dry Vermouth, Orange Bitters, and a twist of orange for the garnish) was very good too - although I only had a sip of that before it was time to enter the Cube!
As a garden and landscape designer, I was further impressed with the distillery’s design -- located essentially underground! So as not to disturb the pristine land there. It’s a true green roof, undulating across the rolling hills of Speyside.
Next, it was on to the Future of the Macallan.
We we ushered into a grand hall -- all open space and airy bar, dotted with lounge seating and VR technology. Oh - and food and drink.
I tried The Ruby Queen - a super blend of The Macallan Double Cask 12, Fresh Beet Juice, Fresh Lemon Juice, Honey, and a garnish of fresh tarragon. Loved it and the garden to glass garnish. Lovely finishing touch.
The Macallan team will replicate a wee bit of the immersive Distillery and Visitor Experience we had on Monday at Grand Central Station’s Vanderbilt Hall. Please see dates and times below.
Here are some details on the experience:
- Created using 360-degree video (using technologies such as drones and a remote-controlled robot) “The Macallan Distillery Experience” will make the user feel like they have been fully transported to the whisky mecca.
- The 15x15x15 cube-like structure allows for a group VR experience for groups of 15 at a time.
- The experience includes cutting-edge wind and scent diffusion technology matched to the footage and fully interactive leap motion controls allow guests to guide the experience with a mid-air gesture of their hand.
Outside of the NYC events, whisky enthusiasts around the globe will be able to view “The Macallan Distillery Experience” on their mobile phones or desktops, through social media, or at select wine and liquor retail stores, bars and restaurants using a VR headset.
Here’s one of the videos that will be shown in the 4D cube: The 4D really makes it extraordinary, though.
Here are the exact timings for the Grand Central activation:
Date(s): Wednesday, July 25, Thursday, July 26 and Friday, July 27 (half day only), and culminating on Friday, July 27 -- which is: National Scotch Day - naturally!
Time: 11:30 AM to 7:30 PM (12:00 PM to 3:30 PM on Friday)
You’ll be able to sample The Macallan’s new Edition No.4 whisky.
And this being New York - there’s more than one big event launching today. The Rockefeller Center® Farmers Market Returns for the Summer
Organized by The GrowNYC Greenmarket, the summer farmer’s market in the heart of Gotham, offers specialty products from local, regional farms.
That there is a farmer’s market in the heart of midtown makes perfect sense. Did you know that the country's First Botanic Garden was on 20 wooded acres at today's Rockefeller Center?
The market will be open Wednesday, July 25 through Friday, August 31, Wednesday-Friday of each week from 8:00 a.m. – 4:00 p.m., at Rockefeller Center Plaza, located between 49th and 50th Streets and 5th and 6th Avenues, Manhattan.
For more information visit rockefellercenter.com.
For news and updates follow @RockCenterNYC on Twitter and Instagram and Like Rockefeller Center on Facebook. Join the conversation by using #RockCenter
DATE: Wednesday, July 25 – Friday, August / Wednesday through Friday, weekly
TIME: 8:00 a.m. – 4:00 p.m.
LOCATION: Rockefeller Plaza - Between 49th and 50th Streets and 5th and 6th Avenues