Panotone’s Color of the Year is Viva Magenta. Welcome to the Magentaverse.
I love this bold, kinetic color. How could you not? It's rich and nuanced and irresistible.
Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength.
See how Viva Magenta takes its inspiration from Nature.
